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One tag should link to many different keywords and themes that you have posted about and no more than three tags should be assigned by you to one post.  Make certain that are not repetitive of one another and diverse because this can actually hurt your search engine optimization efforts. Link Internally and Externally If appropriate, such as links and external links throughout your post is a great practice. Together with reviving some of your articles that is previous and helping readers find exactly what theyre looking for , internal linking permits you to underline the validity of your site.  It is possible to link to your web pages or into other blog posts.   Shorten Your Blog URL Site URLs are among the first things that search engines crawl because its another touch point for those motors to inform what your webpage is all about.  Because of this, its readable and also to prevent a mess of numbers and characters that provide the reader or into search engines with no context.

 

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Below is it reveals the best way to structure them and where to place keywords.  Keep in mind that your URL doesn't have to be a direct pick up of the webpage title.  Utilizing shorter URLs is a practice that is blogging best since they're easier to understand. With all these practices in your mind, you'll be on the ideal track to producing high-quality articles to your readers and building a better site strategy. If it comes to rank number one in Google search results, which do you think is more important Technical SEOthings like obtaining meta tags, alt descriptions, and heading text right or Writing really really really really handy content In my experience, its a mixture of both, but more notably B: Writing really really really very practical content.

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From what Ive learned, technical SEO only gets you so far.  To achieve the top and remain there, an guide needs to be helpful to the reader.  The reason for this is since it aligns with Googles number one prioritythey need to rank the best content. Here are just six of the blogging best practices Ive utilized to assist my blog posts ranking to help you out.  From the end of this post, youll have a easy playbook to do the same.    The fantastic Word Length If you Google Perfect word length for a blog post youll encounter this commonly used chart in the Serp IQ study: a lot of people use this graph to justify writing really very long posts. From my experience, a guide will outrank a mediocrely helpful guide of 2,000 words daily.  But my guideline is to target 1,500 words.  And while I only said there's no ideal length, I follow this rule since it compels me to think about all angles of this subject Im speaking about.

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  They scan.   So, if you would like to keep people engaged along with your article, youve got to break your writing down into brief, concise paragraphs. They look like work.  People frighten off.  If you scare off people, they leave your website.  And should they leave your site, thats a sign to Google your post isnt quite helpful.  And when its not useful, you begin to drop in rankings.   Your Headings Need Hooks Look at these two subheadings and pick the one that captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my attention more, and Ill guess it will for you too.

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The headline gets the response.  How can you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason.  The headline generates interest.  You dont understand what is going to make an egg easier to fry if you don't continue reading. And if they stay on your own page longer, theres a sign to Google which youve got great content.  So, after youve written your post, go back and look for opportunities to make hooks.  Should you need assistance with your hooks and headlines, 1 resource I turn to time and time again is this free guide on How to compose Magnetic Headlines. Participants in the study were much more likely to achieve aims when they created lists compared to people who did not.

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A Featured Snippet is an answer to a search outcome that Google picks from an articleand most frequently its in the form of a listing.  From the case above, Google shows a number of measures on the best way best to plan an occasion right within its results.  The reason Featured Snippets are so precious is that in the event the article is the one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots posts, as theyve increased both our rankings and our traffic.  If you would like to get a Featured Snippet, theres some speculation about how Google chooses them, but generally when I write a blog article, I try to include lists or measures as frequently as possible.   The Types of Pictures That Work Best Take a look at Both of These pictures.   Its not only that the picture of rocks isnt appealing, but its that have been actually hardwired to like pictures of people improved.

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Because I started using pictures of people in my blog articles, Ive discovered they get shared a whole lot longer, which is just another variable Google believes in its rankings.  Its a small change which makes a significant difference.    Your Articles Must be Evergreen Perhaps you have clicked on an article from a Google search result only to obtain the content obsolete When I encounter outdated content, I click on the back button and try another result. Thats why if I need something to rank highly, I attempt to make whats called evergreen contentcontent that remains relevant during a lengthy time period.  This means I avoid writing about things that include time-based info or fads.  A number of Wild Apricots evergreen content has been in the top of Googles search results for years. Ive put everything Ive learned to a simple playbook that covers how to compose and technically optimize articles for Googles search results that anyone can use, no matter the size of your organization. If youd like my full playbook on nonprofit SEO, it is possible to observe my free webinar How to Grow Your Organization by Getting Lots and Lots of Traffic to your site.